November 2009

New Books – ON SALE NOW

The last out of the 2009 World Series was recorded three weeks ago, but the New York Yankees’ publications department has been as busy as ever since then.

We just published two must-have books on the Yankees 2009 championship campaign. The first is titled Twenty-Seven, and it is a hardcover commemorative that includes a regular season review, game stories from each and every postseason contest, a long photo essay on the Yankees victory parade, feature stories about the key players and an introduction by Joe Girardi.
The second commemorative, which is a softcover book titled Yankees Magazine — World Series Commemorative, features an essay on the making of the World Series Trophy and columns by Michael Kay and I. Like the hardcover version, it includes a regular season review, game stories on all of the postseason games and even more incredible photos from the Yankees victory parade.
These books are the only official publications on the Yankees’ 2009 season.
Before you head to the mall to start your holiday shopping, go to That’s where you’ll find the best gifts for any Yankees fan — including yourself.
If you’d like to purchase either of these keepsakes over the phone, please call (800) GO-YANKS.
–Alfred Santasiere III
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Back to School

On November 21, I held a book signing  at my alma mater, Misericordia University, and it was one of the best days of my career with the Yankees.

About a week before the book signing, in which I autographed copies of Yankee Stadium: The Official Retrospective and The Final Season: The Official Retrospective, I was given permission from Yankees executives to bring the 2009 World Series Trophy with me to Dallas, Pennsylvania. That’s where I earned a bachelor’s degree in business administration, and it is located about two hours north of Philadelphia and about a half hour from Scranton.
After publicizing the event in the days leading up to Nov. 21, I traveled to the school with my wife, two members of the Yankees security detail and a photographer.
I was surprised and elated by the turnout. There was almost 500 people assembled inside and outside of the University’s athletic center when we arrived.
My book signing was the first of many events where fans will have the opportunity to get an up-close look at the Yankees 2009 World Series Trophy. But for me, the experience of bringing the trophy to Misericordia University, a place that I am so proud to be associated with, will always serve as a very special memory. 
I will never forget the nearly 500 smiles I saw as Yankees fans of North East Pennsylvania caught a glimpse of baseball’s greatest medal. 
–Alfred Santasiere III
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You were there…

Congratulations to Regina Kinney and Katelyn Kinney, who won tickets to the the clincher — Game 6 of the 2009 World Series.

I hope you enjoyed the game and the celebration.
–Alfred Santasiere III

Canyon of Heroes

the reasons I hoped to be in the Yankees front office when the team won a
championship is because I wanted to ride through New York City’s Canyon of
Heroes during a World Series victory parade.

I wanted
to know what that felt like.

life-long dream came true on Friday (Nov. 6). Along with several of my
co-workers, I rode up Broadway to City Hall on a New York City Duck Boat, which
is used primarily to show tourists the sites of Manhattan.

I arrived
at Yankee Stadium at 7:00 am, took a chartered bus to Battery Park at 8:00 am,
and boarded the Duck Boat at around 9:30 am. Finally, at 11:00 am, we began the
most memorable ride of our lives. Before we even moved a foot, I could hear the
roar of the crowd. Then, as we traveled north, the sites matched the

addition to the sea of people lined along Broadway, every window of every
building was filled with fans. There were people on top of scaffoldings,
telephone polls, and there was even a priest cheering us on from one of those
buckets that you usually see tree trimmers working from. The priest, who was in
front of the Trinity Church, was about 50 feet off the ground.

When we
passed various cross streets, the crowds extended as far as my eyes could see
— seven or eight blocks. The people at the far end certainly could not see us,
but they wanted to be part of the day.

Of the
1.5 million people in attendance, I was determined to see and to wave one
person in particular — my wife, Tiana. I knew where she was, and
she had a description of my Duck Boat. But in the massive sea
of onlookers, that didn’t guarantee anything. However, when we
passed the corner of Murray and Broadway, I heard her voice,
and we waved to each other for a few seconds.

I will
remember those precious seconds for the rest of my life. As I told
Tiana after the parade, I may not think about that time every day of my life, but there won’t be a week that goes by when it won’t cross my mind.

outpouring of love and passion for the Yankees from New Yorkers proves two
things that I was already pretty sure of. The first is that New York is
the greatest city in the world, and the second is that Yankees fans are the
greatest fans in the world.

–Alfred Santasiere III 



The long road that was the Yankees 2009 season is now in the
record books. The New York Yankees have just defeated the Philadelphia Phillies
in Game 6 of the  World Series.


To truly appreciate what this night means, I have to look
all the way back to the first day of spring training. It’s been a journey where
the Yankees were doubted in the spring, counted out in April, matured in the
first half of the season, took off after the All-Star break and became
unbeatable sometime in before the postseason.

It’s hard for me to believe that I arrived in Tampa for
media day nearly nine months ago, but then again, I feel like this postseason
has been going on for a life time. And I’ve enjoyed every minute of it.

The last month has provided so many moments that I will
cherish for the rest of my life. The heroics of Alex Rodriguez in each series —
but especially his game-tying home runs against the Twins and Angels and his
ninth inning double in Game 4 of the World Series — were pure magic.

The pitching performances of CC Sabathia and A.J. Burnett
place them in Yankees lore, and Andy Pettitte’s performance tonight, in Game 3
of the World Series, and in the first two rounds of the playoffs secure his
place among the greatest Yankees of all-time.

When I think of what Mariano Rivera did this postseason, it
reaffirms the fact that he is the most dominant athlete since Michael Jordan
was in his prime.

And make no mistake about it, this is Derek Jeter’s team.

Besides the four hours each game night when my adrenaline
rushed through my body, I will cherish the memories of the late night trip to Minnesota, the all
night trip to Anaheim and the train ride to Philadelphia. On those red-eyes, I
saw a bond among a group of baseball players that is rare, and it instilled a
belief in me that this was it. I
didn’t know that this was a special time on Opening Day or in August, but I
realized it when I observed the closeness of this Yankees team. Watching a
group of players toss snowballs at each other at the Minneapolis airport showed
camaraderie. Observing the way so many of the players spent time together on
off days proved that the Yankees were in this thing together. And, of course, watching the Yankees come from behind time and time again proved that this group was not going to be denied.

Tonight, I am honored to be a part of the Yankees front
office and thankful to the organization for putting me on this incredible ride.

Lastly, this experience would not have been nearly as special without the support of my family. Thank you!

–Alfred Santasiere III

Man of the Hour

My last words on this blog were… he’s not done yet.

I was writing about Hideki Matsui. And he’s done it again
folks, this time with a double that drove in two more runs. Matsui now has six
RBI on the night, which ties a World Series record.

The look in Matsui’s eyes said it all. He was locked in from
the moment he arrived at Yankee Stadium today, and even the foul balls he hit
were nearly extra base hits.

The Yankees are winning 7-3, and Matsui has the look of an
MVP. Only time will tell. Hopefully, we’ll have an answer soon.

–Alfred Santasiere III

He’s not done yet…

Hideki Matsui just added another huge hit to his magical
night, postseason and career.

And he just won another battle against Pedro Martinez, who
has thrown over 40 pitches through three innings, and has not thrown a pitch
faster than 86 mph.

The Yankees are winning 4-1, and Matsui has four RBI… and trust me, he’s
not done yet.

–Alfred Santasiere III

He's not done yet…

Hideki Matsui just added another huge hit to his magical
night, postseason and career.

And he just won another battle against Pedro Martinez, who
has thrown over 40 pitches through three innings, and has not thrown a pitch
faster than 86 mph.

The Yankees are winning 4-1, and Matsui has four RBI… and trust me, he’s
not done yet.

–Alfred Santasiere III


Hideki Matsui just gave the Yankees a 2-0 lead in Game 6 of
the 2009 World Series with a two-run home run off Pedro Martinez.

I think it’s safe to say that Matsui, who now has four home
runs in the 2009 postseason, and is posting a .308 batting average with nine
RBI in the World Series, has quietly had a significant impact this postseason.

Matsui’s two home runs in this World Series came in big
spots, and both came off Martinez.

Matsui’s success this postseason does not surprise me, even
though his pundits in the media wrote him off in the
regular season, let alone the pressure-packed playoffs.

But Matsui hit 28 home runs in the regular season and he is
as calm as any player I’ve been around, and as fundamentally sound as any
player in the game today.

Martinez has been lauded in the this Series for his savvy ways. The problem Martinez has had with Matsui stems from the fact that Matsui is just as smart at the plate. He doesn’t swing at any bad pitches, and he makes pitchers pay for mistake pitches.

Matsui also has a postseason track record. In the 2004 ALCS,
he collected a major league record nine extra base hits against Boston. I don’t
look back on that series with fond memories, but I will always remember
thinking, “they can’t get Matsui out.”

Matsui is a winner, and he proved it again tonight.

–Alfred Santasiere III

Home Field Advantage

Even when the Yankees were down by a score of 8-2, in Game 5, they continued to bring it to the Phillies. By scoring three runs in the eighth, the Yankees put themselves within striking distance in a game that most teams would not have gotten back into.

In the wake of tonight’s loss, one very simple, yet
important, fact comes into play.

The Yankees are returning to the Bronx, where they will take
on the Phillies in Game 6 of the World Series on Wednesday night.

The Yankees own baseball’s best home record during the 2009
regular season, and they have compiled a 6-1 record at Yankee Stadium this
postseason. With Andy Pettitte and CC Sabathia (for Game 7 if necessary) ready
to take the ball, the Yankees should remain confident in their ability to win one game on their home turf (with two chances to do so).

–Alfred Santasiere III