May 14, 2010 — Alex Rodriguez just hit the biggest home run of the season for the 2010 New York Yankees.
–Alfred Santasiere III
May 11, 2010 – The cover
story of the May issue of Yankees
Magazine details the history of Yankees
Magazine, which officially turns 30 years old on May 13.
It’s as unique a story as
you’ll see in Yankees Magazine,
because the magazine has never before celebrated it’s birthday or any of it’s
Bill Madden of the New York Daily News, who will be
inducted into the National Baseball Hall of Fame this summer, authored the
story. Madden describes the magazine’s humble beginnings as a newspaper, its
conversion to a game-day program (which also went out to subscribers) in 1983,
and the many ways it’s become a full-fledged magazine in recent years.
Madden also detailed the many
prominent writers and photographers who have contributed to the success of Yankees Magazine over the past three
decades. He even shed light on former editors and ad sales people who have left
Yankees Magazine for higher-profile
positions in the sports world – such as Jeff Idelson (National Baseball Hall of
Fame President), Michael Yormark (Florida Panthers Chief Operating Officer) and
Patrick Courtney (Major League Baseball Senior VP of Public Relations).
“If Yankees Magazine could talk, it would no doubt tell us it hardly
recognizes itself today,” Madden wrote. “It would also say that it is proud to
have been the launching pad for so many young writers’ and editors’ careers.
Then again, that won’t be necessary. Those writers and editors can speak for
The “30-Year” celebration
continues in the next feature, “Then and Now,” in which I profiled the life of
former Yankees catcher Rick Cerone. Cerone, who currently resides in New
Jersey, graced the first cover of Yankees
“When I first found out that
I was on the first cover of Yankees Magazine, I really didn’t appreciate it
that much, because we didn’t know if there was going to be a second issue,” Cerone
told me in March. “But over time, it evolved from a newspaper to a magazine, so
it’s a big deal for me today.”
The May 2010 issue of Yankees Magazine is on available at
Yankee Stadium and on the newsstands. It will on the shelves and at the Stadium
until May 31.
–Alfred Santasiere III
May 1, 2010 — Well, it’s official, April is in the history books.