August 22, 2011 — The Women’s Issue of Yankees Magazine, which has now been on the shelves for three weeks, has received a considerable amount of publicity. The New York Daily News published a piece on the first official team publication in American professional sports dedicated to women in its Sunday “Score” column on Aug. 14. The Record of Bergen County, N.J. and MLB.com also put out articles on this groundbreaking edition or our flagship publication. Additionally, the Yankees Magazine TV show — which is a weekly program on the YES Network — ran a segment on the Women’s Issue two weeks ago. The show’s host Nancy Newman interviewed Yankees assistant GM Jean Afterman, senior VP of Marketing Debbie Tymon and me during the piece.
On Saturday night, the Trenton Thunder brought the celebration to their ballpark. Aug. 20 was Ladies Night at Waterfront Park, and as part of the evening’s theme, the first 700 women in attendance received a complimentary copy of The Women’s Issue of Yankees Magazine.
The magazines, which were donated by the New York Yankees, were a big hit at the gates, especially because they came as a surprise to the ladies in attendance.
The Yankees Double-A affiliate had a sell-out crowd of more than 7,800 fans, and as a result, the magazines went quickly.
Following the first game of a double-header against the Bowie Baysox, the Thunder moved the festivities to the field, where my wife Tiana was acknowledged for coming up with the idea of The Women’s Issue. Along with my son Alfred and I, Tiana threw a ceremonial first pitch.
It was an honor to throw my third ceremonial first pitch in Trenton, but taking the field with Tiana and Alfred — which my parents looked on from the area in front of the first base dugout — was by far the most thrilling part of the experience. I will never ever forget the feeling of pride and joy I had as Tiana threw a strike to Trenton’s Ryan Baker, or as my brave little boy, tossed a perfect pitch to the catcher’s mitt, while nearly 8,000 fans cheered him on.
And for my own sake, I’m glad I threw a strike!
–Alfred Santasiere III